Consumer concern for product transparency is a significant problem for the built environment industries but Global GreenTag International is set to present the market with a solution.
GreenTag is launching an important new transparency tool for delving into product information that is going to empower manufacturers and building professionals to deliver projects with a level of transparency that has never been seen before.
The conscious consumer is on the rise, says Global GreenTag’s CEO and Program Director David Baggs. We need to change the way we see products forever. Consumers are making it their business to ask for trustworthy, authentic product information and, especially if it concerns risks that are associated with products that are selected for the buildings they are going to occupy.
Unveiling the new tool at a Media Launch on the opening day of Total Facilities 2017 David Baggs is going reveal how the new tool will work, to:
- Build greater market trust in manufacturers whose brands are certified with the new tool;
- Increase the integrity of firms, building professionals and facility managers who use the tool in designing and specifying on projects – and work in systems like Green Star, WELL, LEED and Living Building Challenge;
- Simplify complex but critical product information that all stakeholders can easily understand and communicate with greater confidence and,
- Influence bigger changes for the built environment industries in Australia and throughout the world.
Wednesday 29 March
11:00 am – 12:30am
Room 5.3 (Level 5)
International Convention Centre Sydney, Darling Harbour
(limited placed available)
For further information, please contact: Debra Robertson
Email firstname.lastname@example.org I Phone 1300 263 586 | +61 7 3399 9686
About David Baggs:
David Baggs is CEO and Program Director of Global GreenTagCertTM and a multi-award winning green building architect and world renowned sustainability and materials expert with over 35 years experience.
Voted one of Australia’s Top 50 Green Leaders and one of the Top 100 Sustainability Leaders Globally, David also is a Member of the American Chemical Society, an Exemplar Global Lead Auditor and a Past President of the Australian Life Cycle Assessment Society.
About Global GreenTag:
Global GreenTag Certification standards are recognised in Australia, New Zealand, Malaysia, South Africa, Africa and SE Asia and in over 70 other countries. GreenTag is also the only sustainable building product related certification scheme approved in Australia by the ACCC.
The Global GreenTag certification mark is the first ecolabel in the world to implement a unique ‘Beyond LCA’ life cycle assessment (LCA) and the first ever to provide a ‘Net Positive’ benefit analysis to certify and rate green buildings and interiors.
Some of world’s most iconic brands, including Interface, Polyflor, Laminex, Desso, Dunlop, Knauf, Armstrong, Tarkett, Vertilux, Verosol, CSR, Herman Miller and Schiavello are backed by GreenTag certification.