Meet the NAC: Narelle Chenery Co-Founder and Creative Director of Miessence

Narelle Chenery developed the world’s first range of organic skincare products under the Miessence brand a decade ago and now exports to 65 countries. Also a mother of three, Narelle  is internationally renowned and respected for devising skincare products with absolutely no synthetic chemicals — not even chemical emulsifiers.

GreenTag  is proud to have Narelle as a member on our National Advisory Committee, representing her  Industry Association with Australian Certified Organic and to advise on GreenTag’s certification standard in relation to the Personal Care Products category.

Miessence has successfully created a grass roots education movement about organic, green and healthy alternatives.  Narelle has said that she moved into the organic space as a result of “cosmetic shelves being flooded with products that claim to be organic or natural,” seeing too many instances of eco-marketing and ‘green’ labelling that disguise the reality of potentially toxic chemical ingredients in products. This is an unfortunate aspect of the industry that continues, which does not help consumers who don’t know how to tell the difference between ‘greenwash’ products and those that are truly natural.

The name Miessence was chosen to reflect Narelle’s love and intent that goes into each product. The website www.miessence.com was set up to allow the products to be bought on line and as a resource to help educate consumers on what they are buying.  The business and brand continues with an unwavering commitment to the health and vitality of its customers and to the sustainability of our earth’s natural resources.

Some interesting facts to consider:

  • Miessence sales in the company’s first 18 months of operation grew by 2500%
  • The Miessence brand sources ingredients from Australia and overseas and continues to be manufactured from the company’s base on Queensland’s Gold Coast.
  • Miessence products areindependently certified to the highest international food grade standards by some of the world’s most respected and stringent organic certifying organizations, namely, Australian Certified Organic (ACO), the US Department of Agriculture (USDA) and BFA (Biological Farmers of Australia).

 

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GreenTag shall continue to introduce you to members of our National Advisory Committee. Other representatives on the committee for Personal Products are:

Professional Associations

Huia Iti – New Zealand Society of Cosmetic Chemists

Industry Associations

Huia Iti – New Zealand Society of Cosmetic Chemists

Meriel Chamberlin – Apparel & Textiles Industries Group

University

Greg Miller  – Griffith University

Community/Env NGO

Jo Immig   – Australian Toxics Network

Bill Stratham – The Chemical Maze

Irene Falcon – NourishedLife.com.au